WHAT WE DO – FOR MANUFACTURERS
Press office – PR – events
Who, what, how, when, why, where.
The traditional and web press office.
The two are not mutually exclusive.
We build up and transmit information in the press and on the web.
We collect information online, organise it and analyse the web reputation.
We enhance corporate image.
We communicate via Web 2.0 – social media, blogs.
We communicate creatively on the front line; special events.
We then check and analyse the results.
We analyse the company, the product and business opportunities through market research and focus groups.
We define long-term objectives for the company.
We identify the budget and feasibility of the activities related to it.
We develop the strategy that has been defined.
We develop a situation analysis: we study the conditions surrounding potential consumers, the product, the company, the brand, the market and the competition in light of the defined strategic and tactical objectives. We check the budget and handle media planning.
We also negotiate the purchase of media space.
Graphic and video production
Concept design, direction and implementation: study of a new brand (naming, logo), TV adverts, as well as web, corporate and institutional videos
By working together with foreign partners, we can offer our customers consulting services that focus on both commercial and communication aspects, putting the company in a position to analyse foreign markets and the opportunities they bring.
We support companies, step by step, in expanding outside their current markets. First and foremost, we are active in the Japan, United States, Russia, China & India markets.
Corporate internationalisation methods
Market expansion: export and marketing of the company’s products, with supporting communication and promotion.
Foreign direct investment (FDI):
research and analysis of opportunities for direct investment, possibly in joint ventures with local operators (both majority and equal or minority investments). One distinguishing feature of FDI is that the foreign investor is directly involved in the direction and management of the company in which he or she holds a share of capital and therefore has the opportunity to significantly influence strategic and operational decisions;
Intermediate forms of internationalisation:
agreements, licences, technical and commercial assistance contracts, which enable companies to sell or lease technology to local operators in foreign countries.